Well, here we are—can you believe we’re already a full month into 2025? January felt like it took forever (anyone else?), but we made it! The days are finally getting longer, and with that, there’s so much to look forward to. It’s always a time of reflection and planning, and while January may be a month of rest, it’s also filled with spreadsheets, strategy, and excitement for the year ahead. We’re knee-deep in holiday buying for next year, as well as finalizing details for our spring/summer collections, and booking workshop dates for the year. It’s a lot, but it’s so fulfilling to see how much has been accomplished—and that’s all thanks to YOU! So, from the bottom of my heart, thank you for your support.
I want to give a special shoutout to someone who has been a huge part of this journey—my bestest friend, Ash, the owner of Endless Jewelry. We have been major supports to each other this year, both personally and professionally. Watching her business grow and seeing her open her own storefront has been a huge inspiration. We’ve grown so close, and I’m beyond grateful for her encouragement in pushing me to take risks and grow. This collaboration and friendship is exactly why I believe in community over competition. Being a woman entrepreneur is tough enough on its own, so why make it harder? The Village at Pineridge Hollow has truly been a place where collaboration thrives, and it’s a reminder that when we lift each other up, we all succeed together.
So, with that spirit of collaboration and excitement, I’m thrilled to introduce our newest collection—Rooted + Radiant! This collection has been in the works for a while, but it took a fun, impromptu breakfast date with Ash to fully bring it to life. Inspired by all the things we love—flowers, bows, pops of red, and little joys (like strawberry sticky notes)—this collection is all about celebrating the little things that make life brighter.
To make the launch even more special, we’re hosting a Galentine’s Day Party at Endless Jewelry on February 13th from 2-8pm (they’re staying open late just for you!). There will be a stem bar where you can create your own bouquets, pre-made bouquets available for purchase, and our curated collection for you to shop in person (I get it, there’s just something about touching and feeling the pieces in real life!). We’ll also have giveaways and a ton of fun surprises—if you’ve been to an Endless event before, you know how amazing they are. If you’re short on time, be sure to book an appointment, so we can make sure you get the VIP treatment!
Ash has also curated the most adorable Galentine’s Collection at Endless Jewelry, with discounts on permanent jewelry and a free Endless tote bag with any purchase (while supplies last). It’s going to be a night to remember, and I’d love for you to join us in celebrating the women who make your world brighter!
Let's glow girls,
Bethany